It has been a sudden protests in the internet based media on TV3’s Aidilfitri advertisement for this year. Be it facebook or blogs, certainly TV3 have failed in the first place by approving the idea of the advert. Why? Just take a look at this:
For a simple minded person, this advert might look nothing wrong. Perhaps that’s why the advert may got approved by TV3 for airing the advert.
However, “little-late-understanding” viewer(s) may come to understand why some protest when 25th December arrives. A similarity of the Raya advert and Christmas fantasy of Santa Claus. Instead an old guy wearing red suit and riding sledge with lots of rain deer, the advert shows an old man wearing white “kopiah” and riding a tricycle, travelling in the air.
Certainly it is hard to understand what’s going on with the creative team of the advert team or even TV3 management to approve the advert. Moreover I believe that majority that works in TV3 are muslims, Malaysians who have lived long enough to understand what is believed in Islam.
I wonder if the advert falls into the category mentioned by DS Najib as “insult to Islam”, as reported by BERNAMA.
To the TV3 management team and the creative team: It is okay to be creative, but don’t cross certain limits.
Question on the street: How’s the mood for Raya celebration? If you are happy for completing the task that is required to be done by muslims and the deeds done during fasting month, you deserved to be happy.
But are you happy with TV3 Aidilfitri’s advert?