This article is not dedicated to newly wed Mawi and Ekin. This is more towards the long ‘festive’ made Sultan Astro in publicizing Mawi’s wedding ceremony to the max. I guess that we are all aware that Mawi is under Astro’s management, and it is up to the management discretion to do whatever they like with their shooting star.
However, it has become concern to the Astro customers that it has been overly done. An interview made by Berita Harian on this can be viewed here in regards this grand celebration of Mawi’s wedding. Let us look on some of the ‘interesting’ feedback by Astro on this grand occassion. Shall we?
“Bagi kami, program perkahwinan Mawi dan Ekin adalah acara besar kami pada hujung tahun apatah lagi status Mawi sebagai penyanyi paling popular. Namun dengan penyiaran program itu, tidak bermakna kami ketandusan program menarik. ”
“Kami memberi pilihan dan keselesaan kepada pelanggan menonton di masa lebih sesuai. Bermakna memberi waktu yang lebih fleksibel. Namun dengan menyiarkan ulang tayang ini, tidak bermakna mengurangkan program baru di Astro.”
“Kami tidak jual acara ini kepada penaja yang beli waktu penyiaran keseluruhan. Kami hanya buat liputan terperinci saja iaitu acara akad nikah pada 20 Disember lalu hingga majlis makan malam pada 11 Januari. Semua yang kami lakukan ini hanya untuk tatapan peminat Mawi dan pelanggan Astro.”
“Sekali lagi ingin saya jelaskan di sini supaya tiada pihak yang keliru. Hak eksklusif menyiarkan acara pada 11 Januari ini yang berlangsung di Hotel Palace of the Golden Horses hanya milik Astro, dengan bekerjasama dari RTM. Jadi, untuk mereka yang tidak mempunyai Astro dapatlah menontonnya di saluran RTM pada masa yang ditentukan oleh pihak RTM.”
It is indeed that Mawi is a superstar. No doubt about it. We have had also seen wedding reception of mega stars like Yusry-Erra and Dato K- Siti Nurhaliza (at that point of time), when the key word used “EXCLUSIVE”, whereby at certain and specific point of time, viewers can watch the wedding. If fans wanted to watch more or can have enough of it, they can buy VCDs or DVD’s of the wedding, with their own money and not interrupting other who does not want to watch it again.
With Astro repeating it on nearly all available channels ( lucky they cannot do it on HBOs, Discovery Channels or ESPNs), it has limited show times for other shows. I guess, such customers who subscribe to other payable channel, they have the option to change the channel. However, how about the customers that subscribe basic channels? How about those in Sabah and Sarawak whereby they subscribe Astro as their hardly get coverage for their TV reception? Do they pay to watch Mawi and Ekin over and over again?
As per the statement given, I guess it is ok for Mawi and Ekin’s fans, but how about those who had enough of them? Not all Astro subscribes are craving for Mawi and Ekin every single day. If the options are to watch basic channels as TV1, TV2, TV3, NTV7, TV8 and TV9, better wise they do not subscribe ASTRO and use normal TV settings whereby only electricity bills involved. No extra RM39.99 anymore. For example of options as reported in Malaysiakini.
Flexibility to watch is a good option, but by over doing it, it will ruin not only Astro reputation (which the issues involving repitition of shows..and already brought up in Parliament!), it will give some impact to Mawi’s. There is a possibility that Astro, who bring Mawi into World of Entertainment, but it will be Astro to dig the grave for Mawi’s popularity.
Although Astro is a big company, but do remember, lots of big companies can crumble to the earth for misplanning and overdoing things. Maybe the rule of “customer is always right” but if lots of your customers voice about it, then, something should be done.
Words on the street – Mawi & Ekin’s wedding can be considered overly exposed..or is it because the sponsors paid so much for advertising?